Identify the scope
The goal of introducing monthly support services is to increase monthly recurring revenue (MRR) and customer lifetime value (CLV). However, the scope of your services will depend on your expertise, how much of your clients’ full funnel you want to manage, and the needs of your clients.
Determine relevant services
To determine the services you want to offer, consider which are most relevant to your client base and are likely to provide the most value over time. You can conduct surveys or focus groups with your clients to determine which services are most important to them and how they could benefit from ongoing support.
Create a scope of work
After identifying relevant services, create a scope of work (SOW) for a client who's already interested in your services. Take the time to understand your client's goals, and this will help you identify the services that you should provide, the frequency of those services, and the pricing structure. Be clear about your service; for example, what they will include and they won’t. This will help you set expectations with your clients and avoid any misunderstandings.
Services to consider
Here’s a breakdown of the services you should consider offering clients.
Website support and maintenance
Adding web support to a monthly service can include ongoing website maintenance, performance optimization, and design updates. This service is most relevant for clients who rely heavily on their website for sales or lead generation. Having a website that is well-maintained and optimized for performance can help clients attract more traffic and increase their conversion rates.
Email marketing
Adding Klaviyo email marketing support to a monthly service can include ongoing email campaign management, strategy development, and analytics reporting. This service is most relevant for clients who want to improve their email marketing and engagement. With Klaviyo, clients can create personalized email campaigns and track their effectiveness.
Paid media
Paid media services include ongoing ad campaign management, optimization, and reporting. This service is most relevant for clients who invest heavily in paid advertising and want to improve their ROI over time. With ongoing support, clients can refine their ad campaigns and target their audience more effectively.
SMS services
Klaviyo SMS services like ongoing SMS campaign management, strategy development, and analytics reporting, are relevant to clients who want to expand their marketing channels and reach customers via SMS. SMS marketing is becoming increasingly popular as more people use their mobile devices to access the internet.
In addition, Klaviyo integrations enable you to connect Klaviyo to the other third-party tools and expand your service offerings. We’ll dive deeper into integrations and managing your clients tech stack in the next section of this course.
Ultimately, deciding which services to add should be based on your ability to provide ongoing value to clients and to help them achieve their marketing goals over time.