Understand your starting point
After launching retention services, monitoring and analyzing baseline metrics is essential because it helps you understand your starting point. This allows you to measure progress more accurately and make informed decisions to improve your ongoing Klaviyo support services.
Establish baseline metrics
Establishing an overview of baseline metrics is crucial when analyzing the performance of ongoing Klaviyo support services for several reasons:
- Benchmarks
Baseline metrics serve as a reference point, or benchmark, to assess the effectiveness and progress of the support services over time. By comparing current performance against the baseline, you can determine if there have been improvements or declines in various KPIs. - Objectives
Baseline metrics help to set attainable goals for the support services. By understanding the initial performance levels, you can establish specific targets and objectives to work towards. This allows you to track progress and measure the success of the support services in meeting their goals. - Performance and optimization
Analyzing and interpreting baseline metrics provides an overview of the Klaviyo support services' overall performance. This evaluation identifies strengths and weaknesses, revealing opportunities for optimization and improvement. In case KPIs fall short of targets, baseline metrics help identify potential issues or bottlenecks. By understanding the baseline, you can troubleshoot problems and implement strategies to optimize performance and achieve better outcomes. - Communication
Interpreting baseline metrics allows you to present a clear and concise snapshot of your performance. This will facilitate more meaningful discussions with your clients and enhance decision making. Reporting on baseline metrics helps convey progress, demonstrate value, and justify resource allocation.