Retain loyal customers
One way to help your clients grow their business is to help them retain existing customers and increase customer lifetime value (CLV). CLV is the total revenue brands expect to generate from a customer over the course of their relationship. Forbes’ research found that loyal customers are 50% more likely to try a new product and spend 31% more than new customers. Conversely, according to American Express, it costs 6 to 7 times more to acquire new customers than to retain current customers.
By focusing on increasing CLV, you can help your clients improve their bottom line and ensure long-term success. This will lead to more satisfied, stickier clients and help you grow your business.
Consider adding the following Klaviyo integration types to your clients’ tech stacks to increase CLV:
- Subscriptions
- Loyalty
- Mobile apps
Subscriptions
Subscriptions increase lifetime value and create a steady stream of revenue for your clients. Subscriptions also reduce friction for customers by automatically placing and delivering orders and allowing for flexible payment options.
Recurring billing platforms provide software to automatically bill customers for subscription services or payment installments. These platforms offer flexible financing options for purchases, while subscriptions can automatically create orders for replenishable products on a scheduled cadence.
Use a recurring billing platform with Klaviyo to:
- Automate subscription updates for current subscribers to build trust.
- Cross-sell complementary items for current product subscribers to generate revenue.
- Convert first-time purchasers to subscription members with post-purchase Klaviyo flows.
- Prevent active subscribers from receiving marketing communications for items they subscribe to.
Learn more about the top tech partners that support recurring billing platform integrations with Klaviyo.
Loyalty
Retaining customers is more valuable than acquiring new customers. Loyalty programs create an incentive for customers to choose a brand over competitors, in addition to repurchasing, referring, and ultimately spending more.
Loyalty solutions also enable you to gamify the customer experience with redeemable points and rewards to encourage repeat purchases.
Use a loyalty platform with Klaviyo to:
- Welcome new members to your loyalty program with an automated welcome series flow.
- Provide automated updates to members when tiers change, points are earned, or points are expiring.
- Reward VIPs with exclusive discounts and offers when they reach a certain tier or status.
- Sync loyalty data in customer profiles to segment your most loyal customers.
Below is an example of an automated welcome series flow used to welcome a customer to a loyalty program.
Learn more about the top tech partners that support loyalty platform integrations with Klaviyo.
Mobile apps
More than 70% of ecommerce site visits happen on mobile devices. Mobile apps help brands increase sales by tapping into the mobile market. These apps are designed specifically for mobile devices and are optimized for the mobile experience.
Mobile app development platforms help brands build, optimize, and enhance the mobile experience with little to no developer work. They offer pre-built software packages to remove the burden of software development from the brand.
Use a mobile app with Klaviyo to:
- Send push notifications to app users to promote a flash sale, recover abandoned carts, and so on.
- Trigger automations based on activity in the app, such as viewing a product, subscribing to push, and items coming back in stock.
- Enrich profiles with app data to create more meaningful segmentation and targeted campaigns.
Below is an example push notification sent to a mobile app user promoting a flash sale.
Learn more about the tech partners who create mobile apps that integrate with Klaviyo.